Guidelines
for Consumers
Working
with a web designer should
be a fun, exciting, and
rewarding experience.
The first step is to define
your purpose.
Why do you want to purchase
a custom web site? The second
step is to decide on a technology.
Do your objectives require
heavy scripting and programming?
Do you want a Flash-driven
site or will simple html
coding do the job? Surf
the internet as often
as necessary to get an idea
of the look you want and
keep a record of websites
you like.
Next
look at portfolios and sample
websites. If you like the
style of a certain designer,
then contact them for more
information. Web designers
will help you to develop
a perfect look and feel.
Your web site will be an
extension of your personality
and should reflect your
tastes and desires.
Maybe
you need a more elaborate
site with shopping carts,
cookies, secure login capabilities,
and databases. In situations
where your business depends
on a complex working website,
it may be best to hire a
company that specializes
in web site development.
Don't
forget search engine optimization
and updates. How will people
find your site? Who will
be responsible for website
maintenance and how much
will it cost? There is more
to web site development
than what meets the eye.
There
are questions to consider
before design work ever
begins. Who will provide
images, graphics, and content?
What is the initial budget?
What domain names are available?
Where will website files
be hosted? A trustworthy
web designer will ask all
these questions and many
more.
Web
Design contracts provide
a measure of security for
both consumer and designer.
Don't expect the designer
to do a complete re-design
once layout is approved.
You wouldn't ask an artist
to start over once a piece
neared completion unless
you expected to pay the
price. Do not expect a web
designer to work for free,
either. In the end, you
should look back on the
whole web development experience
as an exciting accomplishment.
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Guidelines
for Web Designers
Most clients
are small business owners.
Rarely do they have experience
in internet applications.
Many may just be learning
how to use email yet they
realize the importance of
having a professional looking
web presence.
Web designers
should expect to help
clients gather content. If
you wait on the client to
do all the writing, it might
never get done. Designers
should also expect to take
a lot of digital photos. (A
cheap camera will do since
you're probably not going
to be making large size prints.)
A good web
designer needs a wide knowledge
base including basic
html, css, and Javascript.
Writing, photography, and
people skills are important,
too. When it comes to giving
clients what they want, designers
have to be a jack of all trades.
Web designers
must keep up to date with
new trends and software,
although basic sites
with good content never go
out of style. Be ready to
pay hundreds of dollars for
the latest website editing
software.
Out of ideas?
Surf the internet for fresh
new ways of presenting
information. Sometimes searching
within the industry will help.
Is your client an Accountant?
Google "accounting firms"
and see what the resulting
websites look like.
Web designers
should have some type of agreement
to present to their clients.
Just a few paragraphs with
the main details is better
than nothing. Of course, larger
sites will require more complex
contracts.
What about
domain names and hosting services?
Various plans are available
online.
Clients may
leave details completely up
to the designer, in which
case it is common courtesy
to register domain names with
the client listed as administrative
contact (owner). Web designers
should always maintain the
highest standards of integrity
in order for the profession
to be respected in the technology
and business communities.
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